
M361 — SEO intelligence
Daily Google and YouTube rank tracking with trends, streaks and achievements that keep marketing teams moving.
AppVerse is a digital marketing agency inside an engineering studio. We run ads on Google, Meta, LinkedIn and AI assistants, get you found in search and AI answers, look after your reputation, and tie every channel to pipeline in your CRM.

Reporting tied to CRM opportunities and revenue, not impressions and clicks.
SEO, AEO and GEO, so you rank on Google and get cited by AI assistants.
Fast, tracked landing pages shipped without waiting in a developer queue.
As a Google Ads agency, we focus on searches that signal buying intent: category terms, competitor and alternative searches, and the problems your product solves. Campaigns across Search, Performance Max and YouTube are structured by intent and segment, negative keywords stay up to date, and ad copy matches the page it sends people to.
The most useful change is usually what Google optimizes toward. Instead of raw form fills, we send qualified-lead and opportunity stages back from your CRM as offline conversions, so bidding learns which searches turn into pipeline. For B2B teams with a narrow buyer list, LinkedIn Ads reach people by job title, seniority and company, with lead gen forms that land in your CRM with the campaign attached.
On Meta, creative does most of the targeting. Broad audiences and Advantage+ campaigns find buyers well when the ads give the algorithm something to learn from, so as a Meta Ads agency we run a steady testing rhythm: new hooks, formats and angles every week, judged on cost per qualified lead rather than likes.
Instant forms and click-to-WhatsApp ads send enquiries straight to your CRM or inbox with campaign data attached, and the Conversions API sends purchases and qualified stages back to Meta, so delivery improves over time. Retargeting is planned around how long your customers really take to buy, not endless frequency.
Buyers increasingly ask AI assistants what to buy, and some assistants now show sponsored placements beside their answers. Formats, targeting and who can advertise differ by platform and are still changing, so we treat LLM ads as a measured test rather than a big bet. We check which placements are open to your business in ChatGPT, Perplexity, Microsoft Copilot and Google's AI search experiences, then run small, tracked pilots.
The groundwork is the same as search: research the questions your buyers ask assistants, write copy that reads naturally inside a conversation, and send people to pages that answer the obvious follow-up. Results are compared with your search and social benchmarks, so you can see whether LLM ads deserve a larger budget.
SEO still decides who gets found. We fix technical foundations such as speed, Core Web Vitals, structured data and internal linking, then publish content for each stage of the search: problem, solution, comparison and integration pages. Rankings are tracked daily with M361, our own SEO product, and AI-assisted drafts are always edited and fact-checked by a person.
Answer engine optimization (AEO) shapes pages so search engines and voice assistants can lift your answer directly: question-led headings, a short direct answer followed by depth, FAQ and HowTo schema, and tracking of featured snippets and People Also Ask.
Generative engine optimization (GEO) is about being named and cited when ChatGPT, Gemini, Perplexity and Google's AI Overviews answer questions in your category. We audit what they say about you today, publish citable pages with clear definitions and original facts, strengthen entity signals such as schema and consistent profiles, and earn mentions on the sources these tools draw on.
As an influencer marketing agency, we choose creators on audience fit, engagement quality and past brand work rather than follower count, then handle briefs, contracts, approvals and disclosure. Every creator gets a tracked link or code, so you see leads and sales per creator, and the best content is reused, with permission, as ads and landing-page proof.
Digital PR earns attention you can't buy: launches, founder commentary and original data that journalists want to cite. We shape the story, prepare the press kit and founders, and run outreach. We don't promise placements, but good coverage builds trust with buyers and earns the links and mentions that search engines and AI assistants weigh.
Buyers read reviews before they talk to you, and AI assistants now summarize those reviews too. Our online reputation management monitors your Google Business Profile, review sites, app stores and social mentions, alerts your team to anything that needs attention, and drafts fair, prompt replies for you to approve.
We grow genuine reviews by asking happy customers at the right moment, such as after a delivery, a resolved ticket or a successful onboarding. We never write, buy or gate reviews, and we don't use tactics that break platform rules. When a negative story appears, we help you respond with facts, fix the cause and publish your side.
Every channel lands somewhere. Our landing pages are built by the same engineers who build SaaS products, in Next.js, with fast load times, server-side tracking and forms that write straight to your CRM, so new pages and A/B tests ship without a developer queue. We took this approach on the iQuanta homepage redesign, with SEO and Core Web Vitals treated as part of the build.
We connect GA4, the ad platforms and your CRM so each lead carries its source, campaign and keyword through to opportunity and revenue, and fix attribution problems at the source: missing UTM parameters, forms that drop hidden fields and untagged offline deals. AI drafts ad variants and summarizes reports for human review, and follows up with leads by email and WhatsApp in your voice.
Twenty minutes on your customers, current channels, reputation, CRM setup and growth goals.
We review ad accounts, search and AI visibility, reviews and tracking, and fix attribution before scaling spend.
Paid, search, creator, PR and reputation work launched in priority order, with steady testing.
Monthly reporting on qualified leads, pipeline, rankings, AI citations and reviews, with next steps.

Daily Google and YouTube rank tracking with trends, streaks and achievements that keep marketing teams moving.

Brief-to-draft blog engine with brand voice, a live brief-quality score and transparent per-article AI cost.

A conversion-focused homepage for an online CAT coaching brand, built around real classes, results and counselling.

Prove value on one high-impact workflow before you commit further.

Design and ship a complete AI-native product, ready for launch.

A senior team embedded with yours, working in your time zone.
Start where your buyers already are. If people search for your category or problem, Google Ads and SEO capture that demand. If you sell to consumers or need visual proof, Meta Ads usually move fastest. If buyers are a narrow set of job titles, LinkedIn reaches them directly. We recommend one or two channels first, prove them in pipeline, then add AEO, GEO, creators or PR.
SEO helps your pages rank in search results. AEO (answer engine optimization) helps search engines and voice assistants lift your answer directly, as a featured snippet or People Also Ask result. GEO (generative engine optimization) helps AI assistants such as ChatGPT, Gemini and Perplexity mention and cite you. They share foundations, so we run them as one program.
Nobody can guarantee it, because these systems decide for themselves what to cite. What we can do is make you easy to cite: clear, factual pages, original data, consistent profiles and schema, and mentions on sources the assistants draw on. We track how often you are named and cited over time, so you can see whether it is working.
No. Fake, bought or incentivized reviews break platform rules and can get your listing penalized. Our reputation work monitors what people say, drafts honest replies for your approval, and asks genuinely happy customers to share their experience at the right moment. That builds a review profile that holds up with buyers and with the platforms.
Pricing is fixed and agreed after a free 20-minute scoping call, before work starts. Setup such as tracking, attribution and landing pages is priced per milestone; ongoing channel management runs as a monthly retainer. Ad spend and creator fees are paid directly from accounts you own, so you always see exactly what the media costs.
We make sure every lead carries its source, campaign and keyword into HubSpot, Salesforce or Zoho, then report on the stages that matter: qualified leads, opportunities and revenue. Where needed, we send CRM stages back to Google, Meta and LinkedIn as offline conversions, so the ad platforms optimize for pipeline instead of form fills.
You do. We work inside ad, analytics, review and CRM accounts that belong to your company, and any landing pages or tracking code we build are yours, along with 100% of the code and IP. If you change partners or bring marketing in-house, everything stays where it is.
Book a free 20-minute scoping call. We'll review your channels, search and AI visibility, and reviews, and show you where pipeline is leaking.