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AppVerse
Digital marketing

A digital marketing agency that reports in pipeline

AppVerse is a digital marketing agency inside an engineering studio. We run ads on Google, Meta, LinkedIn and AI assistants, get you found in search and AI answers, look after your reputation, and tie every channel to pipeline in your CRM.

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Rising brushed-metal bars traced by a glowing lime arrow climbing upward

Pipeline, not clicks

Reporting tied to CRM opportunities and revenue, not impressions and clicks.

Search and AI answers

SEO, AEO and GEO, so you rank on Google and get cited by AI assistants.

Engineers build pages

Fast, tracked landing pages shipped without waiting in a developer queue.

01

Google Ads agency for search intent, plus LinkedIn for B2B

As a Google Ads agency, we focus on searches that signal buying intent: category terms, competitor and alternative searches, and the problems your product solves. Campaigns across Search, Performance Max and YouTube are structured by intent and segment, negative keywords stay up to date, and ad copy matches the page it sends people to.

The most useful change is usually what Google optimizes toward. Instead of raw form fills, we send qualified-lead and opportunity stages back from your CRM as offline conversions, so bidding learns which searches turn into pipeline. For B2B teams with a narrow buyer list, LinkedIn Ads reach people by job title, seniority and company, with lead gen forms that land in your CRM with the campaign attached.

  • Intent-based Search, Performance Max and YouTube campaigns
  • Competitor and alternative search campaigns
  • Offline conversions from CRM stages
  • LinkedIn audiences built from your ideal customer profile
02

Meta Ads agency for Facebook and Instagram

On Meta, creative does most of the targeting. Broad audiences and Advantage+ campaigns find buyers well when the ads give the algorithm something to learn from, so as a Meta Ads agency we run a steady testing rhythm: new hooks, formats and angles every week, judged on cost per qualified lead rather than likes.

Instant forms and click-to-WhatsApp ads send enquiries straight to your CRM or inbox with campaign data attached, and the Conversions API sends purchases and qualified stages back to Meta, so delivery improves over time. Retargeting is planned around how long your customers really take to buy, not endless frequency.

  • Weekly creative tests: hooks, reels, carousels and UGC
  • Instant forms and click-to-WhatsApp ads into your CRM
  • Pixel and Conversions API with CRM stages
  • Lookalikes and retargeting built on real customers
03

LLM ads: advertising inside AI assistants

Buyers increasingly ask AI assistants what to buy, and some assistants now show sponsored placements beside their answers. Formats, targeting and who can advertise differ by platform and are still changing, so we treat LLM ads as a measured test rather than a big bet. We check which placements are open to your business in ChatGPT, Perplexity, Microsoft Copilot and Google's AI search experiences, then run small, tracked pilots.

The groundwork is the same as search: research the questions your buyers ask assistants, write copy that reads naturally inside a conversation, and send people to pages that answer the obvious follow-up. Results are compared with your search and social benchmarks, so you can see whether LLM ads deserve a larger budget.

  • Prompt and buyer-intent research
  • Placement checks across AI assistants and AI search
  • Conversational ad copy with matching landing pages
  • Small pilots measured against your search benchmarks
04

SEO, AEO and generative engine optimization

SEO still decides who gets found. We fix technical foundations such as speed, Core Web Vitals, structured data and internal linking, then publish content for each stage of the search: problem, solution, comparison and integration pages. Rankings are tracked daily with M361, our own SEO product, and AI-assisted drafts are always edited and fact-checked by a person.

Answer engine optimization (AEO) shapes pages so search engines and voice assistants can lift your answer directly: question-led headings, a short direct answer followed by depth, FAQ and HowTo schema, and tracking of featured snippets and People Also Ask.

Generative engine optimization (GEO) is about being named and cited when ChatGPT, Gemini, Perplexity and Google's AI Overviews answer questions in your category. We audit what they say about you today, publish citable pages with clear definitions and original facts, strengthen entity signals such as schema and consistent profiles, and earn mentions on the sources these tools draw on.

  • Technical SEO, Core Web Vitals and structured data
  • Content mapped to problem, solution and comparison searches
  • Answer-first pages for snippets, PAA and voice
  • AI visibility audits across ChatGPT, Gemini and Perplexity
  • Rankings and AI citations reported together
05

Influencer marketing agency and digital PR

As an influencer marketing agency, we choose creators on audience fit, engagement quality and past brand work rather than follower count, then handle briefs, contracts, approvals and disclosure. Every creator gets a tracked link or code, so you see leads and sales per creator, and the best content is reused, with permission, as ads and landing-page proof.

Digital PR earns attention you can't buy: launches, founder commentary and original data that journalists want to cite. We shape the story, prepare the press kit and founders, and run outreach. We don't promise placements, but good coverage builds trust with buyers and earns the links and mentions that search engines and AI assistants weigh.

  • Creator discovery, vetting and contracts
  • Tracked links and codes for every creator
  • Press kits, launch outreach and founder commentary
  • Original data studies that earn links and citations
06

Online reputation management (ORM)

Buyers read reviews before they talk to you, and AI assistants now summarize those reviews too. Our online reputation management monitors your Google Business Profile, review sites, app stores and social mentions, alerts your team to anything that needs attention, and drafts fair, prompt replies for you to approve.

We grow genuine reviews by asking happy customers at the right moment, such as after a delivery, a resolved ticket or a successful onboarding. We never write, buy or gate reviews, and we don't use tactics that break platform rules. When a negative story appears, we help you respond with facts, fix the cause and publish your side.

  • Monitoring and alerts across reviews and social
  • Drafted replies, approved by your team
  • Review requests built into your customer journey
  • Response plans for negative posts or press
07

Growth marketing agency that builds pages and tracks pipeline

Every channel lands somewhere. Our landing pages are built by the same engineers who build SaaS products, in Next.js, with fast load times, server-side tracking and forms that write straight to your CRM, so new pages and A/B tests ship without a developer queue. We took this approach on the iQuanta homepage redesign, with SEO and Core Web Vitals treated as part of the build.

We connect GA4, the ad platforms and your CRM so each lead carries its source, campaign and keyword through to opportunity and revenue, and fix attribution problems at the source: missing UTM parameters, forms that drop hidden fields and untagged offline deals. AI drafts ad variants and summarizes reports for human review, and follows up with leads by email and WhatsApp in your voice.

  • One landing page per intent, audience or campaign
  • Consent-aware, server-side tracking
  • CRM-tied attribution and monthly pipeline reporting
  • AI follow-ups by email and WhatsApp, with your team in the loop

How it works.

  1. 01

    Free scoping call

    Twenty minutes on your customers, current channels, reputation, CRM setup and growth goals.

  2. 02

    Audit and tracking

    We review ad accounts, search and AI visibility, reviews and tracking, and fix attribution before scaling spend.

  3. 03

    Launch and test

    Paid, search, creator, PR and reputation work launched in priority order, with steady testing.

  4. 04

    Report to pipeline

    Monthly reporting on qualified leads, pipeline, rankings, AI citations and reviews, with next steps.

Built and run by us.

M361 SEO tracker with keyword ranks and achievements
Marketing SaaSIn production

M361 — SEO intelligence

Daily Google and YouTube rank tracking with trends, streaks and achievements that keep marketing teams moving.

Next.jsNestJSRedisDataForSEO
Visit live product ↗
M361 AI writer with brief form and quality score
Generative AIIn production

M361 — AI Writing Studio

Brief-to-draft blog engine with brand voice, a live brief-quality score and transparent per-article AI cost.

LLMspgvectorNext.jsPrompt engineering
iQuanta homepage
Website · EdTechLive

iQuanta — homepage redesign

A conversion-focused homepage for an online CAT coaching brand, built around real classes, results and counselling.

Next.jsSEOCore Web VitalsCRO
Visit live product ↗

Technologies we use

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • GA4
  • Search Console
  • Google Business Profile
  • M361
  • WhatsApp Business API
  • Next.js
  • HubSpot
  • Salesforce
Engagement models

Three ways to begin.

Fixed scope · Fixed price

AI Pilot

Prove value on one high-impact workflow before you commit further.

  • — Discovery & success metrics
  • — One agent, core integrations
  • — Deployed in your cloud
  • — Evaluation report & roadmap
Milestone-based

Product Build

Design and ship a complete AI-native product, ready for launch.

  • — Product strategy & UX design
  • — Web, mobile or both
  • — AI features at the core
  • — Launch support & handover
Monthly retainer

Dedicated AI Pod

A senior team embedded with yours, working in your time zone.

  • — AI engineer, full-stack & PM
  • — Guaranteed daily overlap
  • — Weekly demos & reporting
  • — Scale up or down monthly
FAQ

Questions, answered.

Which marketing channels should we start with?

Start where your buyers already are. If people search for your category or problem, Google Ads and SEO capture that demand. If you sell to consumers or need visual proof, Meta Ads usually move fastest. If buyers are a narrow set of job titles, LinkedIn reaches them directly. We recommend one or two channels first, prove them in pipeline, then add AEO, GEO, creators or PR.

What is the difference between SEO, AEO and GEO?

SEO helps your pages rank in search results. AEO (answer engine optimization) helps search engines and voice assistants lift your answer directly, as a featured snippet or People Also Ask result. GEO (generative engine optimization) helps AI assistants such as ChatGPT, Gemini and Perplexity mention and cite you. They share foundations, so we run them as one program.

Can you get us mentioned in ChatGPT or Google's AI Overviews?

Nobody can guarantee it, because these systems decide for themselves what to cite. What we can do is make you easy to cite: clear, factual pages, original data, consistent profiles and schema, and mentions on sources the assistants draw on. We track how often you are named and cited over time, so you can see whether it is working.

Do you write or buy reviews?

No. Fake, bought or incentivized reviews break platform rules and can get your listing penalized. Our reputation work monitors what people say, drafts honest replies for your approval, and asks genuinely happy customers to share their experience at the right moment. That builds a review profile that holds up with buyers and with the platforms.

How is your marketing work priced?

Pricing is fixed and agreed after a free 20-minute scoping call, before work starts. Setup such as tracking, attribution and landing pages is priced per milestone; ongoing channel management runs as a monthly retainer. Ad spend and creator fees are paid directly from accounts you own, so you always see exactly what the media costs.

How do you connect marketing results to pipeline in our CRM?

We make sure every lead carries its source, campaign and keyword into HubSpot, Salesforce or Zoho, then report on the stages that matter: qualified leads, opportunities and revenue. Where needed, we send CRM stages back to Google, Meta and LinkedIn as offline conversions, so the ad platforms optimize for pipeline instead of form fills.

Who owns the ad accounts, tracking and data?

You do. We work inside ad, analytics, review and CRM accounts that belong to your company, and any landing pages or tracking code we build are yours, along with 100% of the code and IP. If you change partners or bring marketing in-house, everything stays where it is.

Related services

Want marketing you can trace to revenue?

Book a free 20-minute scoping call. We'll review your channels, search and AI visibility, and reviews, and show you where pipeline is leaking.

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